Free PDF About Face: Reviving the Rules of Typography, by David Jury
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About Face: Reviving the Rules of Typography, by David Jury
Free PDF About Face: Reviving the Rules of Typography, by David Jury
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The computer has made some typographic rules obsolete while others, previously known only to typesetters, have also been forgotten. Despite this, typography remains a fundamental element of graphic design. About Face presents and explains the typography basics required by all graphic designers, from the names of the different parts of characters, typeface styles and their function, to type measurement, typeface families, and type manipulation on the computer. It also looks at typography at work and features a wealth of applied examples by leading designers from around the world, who use, and considerably extend, the rules to create effective, communicative design.
- Sales Rank: #615580 in Books
- Brand: Brand: Rockport Publishers
- Published on: 2002-08
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 1.07" h x 9.40" w x 10.58" l,
- Binding: Hardcover
- 160 pages
- Used Book in Good Condition
About the Author
David Jury is editor of TypoGraphic, and Head of Graphic Design at Colchester Institute in the UK. He holds awards of excellence for his typographic work from the New York Type Club, the International Society of Typographic Designers, and ICOGRADA. He is author of the RotoVision book Letterpress. He lives and works in Essex, UK.
Most helpful customer reviews
18 of 18 people found the following review helpful.
Beautifully presented with many historical examples
By Amazon Customer
In an era when many books about typography principles focus on the ins and outs of specific computer programs, here is a beautiful book for beginners that focuses on principles, theory, and examples.
Not as densely written as Bringhurst's classic "Elements" book, this book nonetheless has the advantage of being more quickly scannable, and it features many spreads that present actual book designs at full size or nearly so, giving a very tactile look to the book.
Other concepts about leading, word spacing, letterforms, and so on are presented with large visual displays specifically constructed by the author.
I would recommend this book for beginning graphic design students or for libraries interested in visual arts literacy.
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